Qualcomm announced today that it has become the official global partner of the football club Manchester United. Qualcomm said the collaboration will feature the Snapdragon brand. The Snapdragon platform powers many of the world’s high-end smartphones, PCs, gaming devices, connected cars, smart wearables, and more.
The strategic partnership will create unique events and experiences for Manchester United fans at Old Trafford and around the world, supported by the exceptional performance offered by the Snapdragon platform. In addition, Qualcomm will advise Manchester United on plans to improve mobile connectivity at Old Trafford, home to Manchester United, to enhance the matchday experience for fans.
Judging from the official announcement, it is expected that the Snapdragon logo will be seen at Old Trafford, and it is even expected to see on the players’ jerseys. Victoria Timpson, CEO of Manchester United League and Partners, said: “The Snapdragon platform will bring a groundbreaking experience to fans around the world, deepening their interaction with their favorite football clubs.”
“We are proud to combine the power of Snapdragon with one of the most iconic brands in the world of sports,” said Don McGuire, Qualcomm’s senior vice president and chief marketing officer.