There are no unsold cars, only unsold costs. For the understanding of this sentence, the domestic second-tier luxury car brands have a good understanding.
Under the terminal’s crazy ‘price reduction’ sales strategy, Cadillac’s Chinese sales this year even hit a new high.
A few days ago, we officially learned from Cadillac that Cadillac’s December sales surged 55.9% to 27,524 units, and the annual cumulative sales expanded by 8.2% year-on-year to 230,007 units, setting a new record high in sales in the 17 years since entering China.
In terms of vehicle models, Cadillac’s best-selling SUV is still the best-selling vehicle. XT5’s annual cumulative sales reached 62,091, an increase of 8.3% year-on-year. In terms of a sedan, driven by the main model CT5, it increased by 189.1%.
In the car sector, under the temptation of rear-wheel drive, 2.0T, 10AT, and large discounts, compared with cars such as BMW 3 Series, Audi A4L, and even Audi A6L, Cadillac CT5, and CT6 have obvious cost-effective advantages.
Among them, the sales volume of CT5 from January to December was 45,026, of which medium and high-end models accounted for nearly 80%.
The monthly sales volume in December was 6,481 units, setting a new high since its launch. What’s more worth mentioning is that the CT6, a large sedan, has a length of more than 5m2, which allows it to reach the level of the BMW 7 Series in terms of body positioning.
In order to misplace the competition for the BBA, the current manufacturer’s guidance price has given a cost range of 379,700 yuan ($58,808.96 US) to 489,700 yuan ($75,854.29 US) that is half a class lower than the BMW 5 Series.
But reflected on the market level, the terminal price can even give a discount of 90,000 yuan, and the entry price has dropped to 290,000 yuan ($44,920.85 US).
This also makes the terminal price directly come to the level of the BMW 3 series, and the price/performance ratio can be described as ‘overwhelming.’
In the face of huge discounts and the real price-performance ratio, the cumulative annual sales of Cadillac CT6 were 21,689 units. Although the current sales base is still small, the growth momentum is clear.
The SUV segment is still Cadillac’s highest-selling model. The entry-level model XT4 has an entry price of 259,700 yuan, but the terminal price has reached around 210,000 yuan. The annual sales volume is 58,032 vehicles, a surge of 23.3% year-on-year.
The medium-sized SUV XT5 (32.97-469,700) accumulated a total of 62,091 units from January to December, a year-on-year increase of 8.3%.
The whole series of models also start at a discount of 50,000. Compared with the Audi Q5L, BMW X3, and Mercedes-Benz GLC models, the price advantage is obvious.
Moreover, Cadillac does not play high and low power routines. All models have a 2.0T engine, 237 horsepower, 350N·m, and a 9AT automatic transmission. The powertrain is much stronger than the BBA’s 2.0T low-power version.
Cadillac’s flagship SUV model XT6, as a medium-to-large SUV, has a guide price of RMB 389,700 to RMB 549,700.
The market discount is also starting at RMB 50,000. You can discuss it in detail at the store. Compared with the Audi Q7, BMW X5 and other medium and large luxury SUVs, Cadillac XT6 is also ‘really fragrant.’
Additionally, the XT6, as the only six-seater luxury SUV model in its class, has also ushered in more positive news after the introduction of the 6 and 7-seat inspection-free policies. Cumulative sales from January to December reached 26,555 units.
Generally, driven by the ‘price for volume’ sales strategy, Cadillac is favored by more and more consumers in China. If you have a budget of 30,000 to 400,000 car purchases, would you choose Cadillac or BBA?
(Via)
