Bytedance’s target advertising sales will rise by 42% this year, reaching 260 billion yuan, TikTok’s daily active user target this year will reach 680 million. As reported, Bytedance will reach 183 billion in advertising revenue in 2020 and target 260 billion in 2021.
Currently, ByteDance’s data for January, February, and March 2021 are 19 billion, 14 billion, and 18.5 billion, respectively. Among them, TikTok’s advertising revenue in the first quarter of 2021 exceeds 31 billion.
Billion, 8+ billion, 11 billion), Toutiao’s advertising revenue in the first quarter of 2021 will be 9.1-9.2 billion. Specific to each product, Bytedance predicts that Toutiao’s advertising revenue in 2021 will be 45 billion, TikTok will be 150 billion, the pangolin will be 35 to 40 billion, the star map platform will be 8 billion, and the car emperor will be 5 to 6 billion.
Currently, the monthly live data of the TikTok main station and the speed version is between 610 million and 620 million, the main station is 530 million-540 million, and the speed version is about 70 million.
By looking at the usage time, the main station is about 100 minutes, and the speed version is 70-75 minutes. ByteDance expects TikTok’s goal in 2021 to reach 680 million daily activities, with a user duration of 120 minutes for the main site and 90 minutes for the super-speed version.
(Via)
