‘Samsung TV Plus‘, a channel-type free video service that allows you to enjoy a variety of videos from movies, dramas, entertainment, news, and sports for free, is growing rapidly across borders.
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Over the past two years, the number of TVs that can enjoy Samsung TV Plus has tripled. In addition, it recently launched its service in India and plans to expand its service area to a total of 23 countries in the first half of the year as it began service in 9 European countries.
In addition, content competitiveness has been strengthened by adding new channels for Korean users. The newsroom looked at the evolution point of Samsung TV Plus.
Meet in 23 countries around the world, expand the global market
Samsung TV Plus, first introduced in Korea in 2015, is expanding its service area for users around the world. It recently launched services in Australia, Brazil, and Mexico, and plans to provide services to 9 European countries (the Netherlands, Sweden, Finland, Norway, Denmark, Belgium, Luxembourg, Ireland, and Portugal) starting with India at the end of March this year. Users in the region can access various free live TV contents of Samsung TV Plus through Samsung Smart TV.
Considering various user tastes, expanding the content genre
Cooperation is also continuing to secure various contents. Samsung Electronics recently entered into a strategic partnership with ‘NEW ID’, a domestic digital content/platform operator, and strengthened its content lineup for children and sports fans. The new channel is expected to satisfy various tastes of users as it has a wide range of genres with a total of 8 channels such as ‘Delicious Guys’, ‘Mini Commando TV’, and ‘Sport TV’.
User convenience enhancement through UI update
When searching for the desired content, a clear user interface (UI) from the user’s point of view is also important. Samsung Electronics will update the UI of Samsung TV Plus in Korea in April so that users can search and enjoy content in a more comfortable environment. Now, you can grasp the currently available programs, recommended programs, and channel lists by genre on one screen, and easily search for and enjoy.
