Today, Sony announced the 2021 BRAVIA XR TV lineup and the latest XR cognitive chip. The new TVs include the 8K LCD TV Z9J of the Picture Truth series.
The 4K OLED TVs A90J and A80J of the Picture Truth series, and the 4K LCD TVs X95J and X90J, all furnished with the latest XR chips.
XR Cognitive Processor XR adopts a new processing method different from traditional artificial intelligence (AI).
It can imitate the cognitive methods of human vision and hearing to process and optimize TV content, presenting a more realistic audio and video experience, The immersive, large-screen experience has been raised to a new level.
When traditional TV chips process TV signals, they can only detect and analyze colors, contrast, and details, and use fixed algorithms to optimize only image elements.
The Sony XR cognitive chip can simultaneously cross-analyze a series of elements like our brain, divide the screen into multiple areas and dimensions, and detect the position of the ‘focus point’ in the picture.
Additionally, the chip also has sound optimization capabilities. By analyzing the position of the sound in the signal, the XR cognitive chip can accurately match the sound with the screen picture, and intelligently convert the sound into 3D surround sound, creating a sound and picture integration.
Its environment of audiovisual experience. In the new product, Z9J adopts multi-channel screen sound field technology, adding additional speaker units at the edge of the screen, and real-time optimization of the sound field through the XR cognitive chip.
With the support of Dolby Vision and Dolby Atmos, the sound The surround three-dimensional sense is even better. The XR chip can also make full use of the potential of the OLED panel to improve high contrast, deep darkfield, wide color gamut, and has the contrast enhancement Pro technology, which improves the picture contrast while maintaining brightness.
The price and launch date of the new Sony 2021 BRAVIA XR TV will be announced in the spring of 2021
(Via)
