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iPhone shipments in Europe grew in Q2: Counterpoint

The report of the research institute counterpoint research shows that in the second quarter of this year, European smartphone shipments fell significantly year-on-year, but the newly launched iPhone SE and the iPhone 13 series launched last year were promoted. However, Apple’s iPhone shipments have grown.

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A report from a research institute shows that in the second quarter of this year, under the influence of multiple unfavorable factors, a total of 40.3 million smartphones were shipped in the European market, down from 45 million in the same period last year and 46.6 million in the previous quarter.

As the global leader in the field of high-end smartphones, Apple performed well in the European market in the second quarter. The iPhone shipped 9.6 million units in this market in the second quarter, up from 9.2 million in the same period last year, growing against the trend.

Shipments increased year on year, and the iPhone’s share of smartphone shipments in the European market in the second quarter also increased, from 21% in the same period last year to 24%. However, affected by seasonal fluctuations in iPhone sales, Apple’s iPhone shipments in the European market in the second quarter fell significantly compared to the 12.3 million units in the previous quarter.

Among other manufacturers, Samsung’s smartphone shipments in the European market in the second quarter also increased year on year. This quarter shipped 13 million units, higher than last year’s 12 million units, and its share also increased from 27% to 32%. , is close to one-third.

Xiaomi shipped 7.5 million smartphones in the European market in the second quarter, up from 6.1 million in the previous quarter, but down significantly from 12.2 million in the same period last year, and its share dropped from 27% to 19%.

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