According to the latest report, in the past five years, Android’s global market share has fallen by 8%, while Apple’s iOS market share has increased by 6%.
Data from research firm StockApps shows that Android’s market share hit an all-time high in 2018 when it had a 77.32% share of global smartphones. By January this year, only 69.74% remained.
At the same time, Apple’s iOS global market share increased by 6% during the period, from 19.4% in 2018 to 25.49%.
StockApps financial analyst Edith Reads said that in the fierce market competition, Android market share was lost, mainly won by iOS, while the remaining about 1.5% (7.58%-6.09%) share was lost by Other niche operating systems are divided.
It should be pointed out that although the share of iOS has increased by 6.09%, Android phones are much higher than iPhones in the number of smartphones.
Also, percentage shares do not take into account whether a market has grown over the past five years. Therefore, the above data cannot infer whether Apple is attracting more new users and whether mature markets are more inclined to iOS.