As the world enters the post-epidemic era, the proportion of entertainment applications in people’s daily lives has been further increased. In particular, short video applications represented by TikTok have become popular all over the world and have also attracted global publishers.
SensorTower, a market research organization, has released the latest research report “2021 Entertainment Application Market Insights Report”, which will provide an in-depth introduction to the current trends and changes in the entertainment application market, and analyze the entertainment markets in the United States, Asia, and the Middle East.
Remarkable growth in entertainment application revenue
It is reported that global entertainment application revenue has continued to grow rapidly in recent years, and even the cumulative revenue in 2020 is more than three times that of 2017.
From January to November 2021, global entertainment application revenue reached a new high, reaching 9.18 billion U.S. dollars. The U.S. market became the global entertainment in-app purchase revenue market with 2.9 billion U.S. dollars, followed by China Japanese, and Korean markets.
In terms of downloads, entertainment apps received a total of 7.98 billion downloads from January to November 2021, an increase of 1% over the same period in 2020. India is still the most downloaded market, accounting for 18%. The United States and Brazil ranked second and third with 10.5% and 8.4% respectively.
iOS market entertainment application revenue accounted for more than 70%
In the first 11 months of this year, nearly 6 billion downloads from Google Play accounted for 75% of the total global entertainment app downloads. Among them, India contributed 23% of the downloads of Google Play entertainment applications, followed by Southeast Asia and Latin America.
In the Apple App Store channel, downloads mainly come from the European and American markets.
In terms of revenue, the iOS channel accounted for 70.2%, and China and the United States, as the largest markets, contributed 35.6% and 30.9% of the market respectively.
Video-on-demand is still the highest-paid category in entertainment applications
The report shows that among the top 100 entertainment apps in the world by downloads, video & live streaming apps have a market share of 35%, becoming the largest sub-category of entertainment apps in 2021, and short video app TikTok has the highest proportion of downloads.
At the same time, the downloads of video on demand (VOD) and comics & reading apps have increased to varying degrees compared with 2020.
According to reports, among the top 100 entertainment applications by revenue, the most profitable segment is still video-on-demand (VOD), which accounts for about one-third of the total, contributing 38% of the market share in total.
In addition, comics & reading apps have become the subcategory with the largest increase in revenue, and subscriptions are still the most important way for users to consume entertainment apps.