With the launch of the M1 Mac in November last year, Apple officially started the transition away from Intel chips, and from Intel’s latest advertising, it can be seen that the company felt threatened by Apple’s decision.
Intel has been emphasizing the shortcomings of the Apple M1 Mac series. For example, an advertisement this week pointed out the gaming capabilities of Intel chips. Intel mentioned Rocket League, a game that is not playable on Apple’s platform.
Only a PC can power scientists and gamers alike. #GoPC
— Intel (@intel) February 10, 2021
Intel announced: ‘Only a PC can power scientists and gamers.’ Intel also pointed out in an advertisement last week that Apple’s Mac lacks a touch screen. ‘Only PCs provide tablet mode, touch screen, and stylus functions in a single device,’ Intel wrote in a tweet.
Additionally, earlier this week, Intel launched a series of ‘crafted’ benchmarks designed to prove that Intel’s 11th generation processors are better than M1 chips, but these benchmarks themselves are more ‘friendly’ to Intel devices.
Apple Columnist Jason Snell called it ‘unfriendly to M1’. Intel’s anti-Apple advertising may have just started because Apple plans to basically not use Intel chips in two years. Apple is transitioning the entire Mac product line to Apple silicon chips, and MacBook Pro and iMac will be updated next.
