Beginning days in 2007, BYD replaced the long-used ‘Blue Sky and White Clouds’ logo with a combination of the three letters ‘BYD’ and an elliptical outline to form a current logo. ‘BYD’is both BYD’s pinyin and BYD’s initials.
Today, BYD Auto launched a brand new logo. Well, know that the brand new logo will only appear in the Chinese passenger car market in the future, and the original brand logo will also be used in other businesses of the group.
The brand new logo design is interpreted as ‘open-closed spaces, let go of infinite touchpoints, and link more users and partners including an open mind and an innovative attitude”.
From the picture, BYD Auto’s new LOGO adopts simple metal lines, cancels the oval border, becomes more open, the overall design is more dynamic, and has a certain sense of quality.
The release of the brand new logo is more in line with the aesthetics of today’s young consumers.
At the same time, the more designed LOGO shape and the updated exterior design of BYD’s models are also more coordinated.
Since 2020, BYD has successively launched a series of new products such as Han, 2021 Tang, Song PLUS, Qin PLUS, etc. that have attracted user’s attention and recognition. Up to now, the sales of new energy vehicles have reached nearly one million.
According to the latest sales data officially released by BYD, in November, BYD’s sales reached 53,943, a year-on-year increase of 30.6%. Among them, the sales of new energy vehicles were 26,690 units, a surge of 137.9% year-on-year.
Today, among the medium and large pure electric cars Han, since its release in July this year, the sales volume has been 1,205, 4,000, 5,612, 7,454, and 10,105 in order that is equivalent to maintaining an average growth rate of 30%, even higher than Tesla’s domestic production Model 3 is also fast.
The new A+ class sedan Qin PLUS is equipped with BYD’s newly developed super hybrid system.
The thermal efficiency of the 1.5L high-efficiency engine for Xiaoyun-plug-in hybrid is as high as 43%, which also means that it has exceeded the highest thermal efficiency for mass production maintained by Toyota Japan. Record (41%).
At the same time, the engine adopts Atkinson cycle, cooling EGR, split cooling heat management, electric water pump, and other technologies. The compression ratio is as high as 15.5:1, and the fuel consumption declared by the Ministry of Industry and Information Technology is only 1.2L/100km.
The launch of the brand new logo is expected to bring more attention and topic points to it. Combined with its many products, it is expected to usher in a good sales performance.
(Via)
