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Personalization doesn’t have to come at the expense of privacy, Facebook tells Apple

Facebook and Apple have launched multiple rounds of disputes over the upcoming new privacy policy. This Wednesday, Facebook published a series of articles in The New York Times, The Wall Street Journal, and The Washington Post. Ads attacked Apple. Although Apple CEO Cook said on Twitter that Facebook can still track user privacy across platforms after users allow it, Facebook still objected.

According to the latest information, Facebook’s privacy and public policy director Steve Satterfield (Steve Satterfield) said today that “personalized advertising can help people discover new products, new brands, to provide the right products for all, It’s not just users with the most budget. We don’t agree with the view that personalized advertising sacrifices privacy. We can do both, and both can do well .” Sheffield wrote in a blog post.

“Our products lead our peers in service transparency and provide users with the necessary tools to manage their privacy. Our products and data policies are still the best resources to understand the actual use of our data.” He added.

Apple CEO Cook has been criticizing Facebook for treating users as a product and using their privacy to make money, but Facebook is also criticizing Apple’s application store for charging up to 30% commission.

Suffield also said, “If there is no personalized advertising, many new products and services will never be launched, or the cost will be higher. At the same time, the advertisements you see will be more worthless and uninteresting.” He also said he will continue to cooperate with peers and invest in the research and development of new privacy protection technology.

He pointed out, “We believe that with the right control measures, we can protect individuals and businesses from getting value from personalized advertising, while respecting users’ privacy and giving users the right to control their own information.”

(Source)

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