The world’s largest retailer, Wal-Mart, said on Thursday that the company will cooperate with TikTok, the international version of TikTok, to sell Wal-Mart’s fashion products to its users. In addition, Wal-Mart is currently seeking to invest in TikTok.
The world’s largest retailer Walmart announces cooperation with TikTok for live delivery. Wal-Mart said that users will be able to purchase fashion goods recommended by the anchor directly on the TikTok platform. In the US, TikTok has 100 million monthly users.
The live broadcast will take place on Wal-Mart’s TikTok company profile page on Friday, and will provide users with products from brands such as Champion, Jordache, Kendall + Kylie, and private brands such as Free Assembly, Scoop, and Sofia Jeans.
“This will provide us with a new way to interact with users and reach potential new customers.” Wal-Mart US Chief Marketing Officer William White (William White) said in a blog post.
Wal-Mart is planning to invest in TikTok, which will help the company attract a younger audience and compete with Amazon in the e-commerce and online advertising fields.
During the COVID-19 pandemic, Wal-Mart’s online sales increased significantly because consumers turned more to online shopping to prevent infection when shopping out.
