Realme founder and CEO Li Bingzhong issued an open letter saying that on the occasion of the fourth anniversary of realme, it has entered the second stage of entrepreneurship, and “long-term” will become a driving force for new keywords for growth, the company will put “product polishing” and “market deep cultivation” as the top priority.
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Li Bingzhong said that in the future, products will be streamlined and focus on “strategy”. The first is to concentrate resources on unified deployment around the world and build the “Real My Digital Series” into a global phenomenon-level product series. The second is to increase investment in research and development by 58% year-on-year, focusing on technological innovation and improvement that users really need.
Moreover, Li Bingzhong pointed out that developing new markets is no longer the focus. Realme will focus most of its energy on cultivating strategic markets. In the future, it will continue to consolidate two “tens of millions of markets” and build 15 “markets” globally. million-dollar market”. At present, there are 7 markets with annual shipments exceeding 1 million, and this goal is also extremely challenging.
In addition, Li Bingzhong also said: “Although we are facing severe difficulties now, whether it is the general market environment of the industry or the epidemic, I believe that these will become the past, and the difficulties are only temporary. As a necessity, mobile phones and AloT have greatly changed the way we live, we still have a lot to offer on this track.”
