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OPPO may pull out of the German market completely: Report

According to the latest reports, OPPO and OnePlus phones are disappearing from Germany, at least for now. OPPO may completely withdraw from the German market, and other brands are also affected by the patent lawsuit. This could lead to key restrictions on German smartphones in the autumn and negatively affect price competition.

A court in Munich, Germany, on Friday banned sales of OPPO and OnePlus brands after Nokia filed a lawsuit against OPPO over patent issues.

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OPPO has been very responsive, all references to their own smartphone have been removed from the German website, and the OnePlus online store has recently stopped selling any phones. However, the devices are still freely tradeable, so it remains to be seen what the outcome will be. International resellers such as Mediamarkt, Saturn, or Amazon can source goods abroad, while Nokia can respond and demand customs seizures.

According to OPPO Germany’s website, “There is currently no product information on our website. Users can continue to use OPPO products without restrictions, receive support, and of course, receive all future updates.”

The patent lawsuit will also affect Vivo, as Nokia has also sued the phone brand over essential phone patents for which Nokia has exclusive rights, which Nokia was able to successfully sue one after other thanks to Germany’s strict patent laws. Wirtschaftswoche reports that OPPO wants to get out of Germany entirely because German sales make up 1% of its total profits and it’s not worth getting a license for global sales.

At an extra 2.50 euros (about 17.2 yuan) per smartphone, the competitiveness of emerging markets will be threatened. If other European countries that Nokia is suing follow the German judgment, OPPO may even withdraw from the entire Western European market.

In addition, industry experts believe that this will hurt consumers even more, as OPPO has about 10% market share in Germany, and the absence of OPPO and OnePlus could lead to key limitations in mobile phones. In addition to chip shortages, this could negatively impact prices, especially given that Vivo phones may also be banned from German shelves before Christmas.

(via)

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