According to Omdia’s forecast, Samsung Display’s OLED market share will fall to 65% in 2022, while BOE’s market share will exceed 10% for the first time. In 2020, Samsung Display’s market share in small and medium-sized OLEDs is 73.1%, with LG Display and BOE ranking second and third with 12.3% and 8.7%, respectively.
In 2021, the global market AMOLED smartphone panel shipments will be about 668 million, a year-on-year increase of 36.3%. In terms of regions, in 2021, the shipment share of AMOLED smartphone panels in South Korea will be nearly 80%, which is still the main force.
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At the same time, the shipment share of domestic manufacturers climbed steadily to 20.2%, an increase of 3.7 percentage points year on year. Statistics show that in 2021, BOE’s AMOLED smartphone panel shipments will be about 60 million, a year-on-year increase of 67.2%, ranking second in the world and first in China.
Although it has experienced the impact of the major customer Huawei’s order revision, BOE has actively adjusted its strategy and continued to optimize its customer structure. As the first domestic AMOLED panel manufacturer to enter Apple’s iPhone supply chain, BOE has entered the fast lane of development, and AMOLED panel shipments have continued to grow.
Moreover, the sources reported that BOE has set a goal of producing OLED panels for the iPhone 15 Pro series next year. The company hopes to achieve this goal by successfully applying LTPO technology on OLED panels, and will produce OLED panels at its latest factory in Chongqing, B12.
On January 28 this year, BOE disclosed information that its flexible 6th-generation AMOLED production lines in Chengdu and Mianyang are climbing, and the overall shipments are on the rise. The current situation is good, and the climbing is progressing smoothly.
Furthermore, BOE pointed out that after the semiconductor display has experienced a long period of high prosperity, there are currently some structural fluctuations. The company will give full play to the product structure and the rich characteristics of strategic customers, highlight the technical advantages, and continuously improve the competitiveness.
The company maintains the judgment that the panel cycle is weakening, and believes that BOE can still maintain good profitability and strong elastic recovery in the weak market.
