Last month, a panel of 15 attorneys general led by the state of Texas accused Google of attempting to use a “privacy sandbox” policy to conceal its true intentions. Specifically, by taking the user profile configuration function of third-party cookies into your own hands, Google Chrome can easily grab control from websites and advertisers. For ordinary users, only by actively clicking the “Exit” button can the privacy experience be further enhanced.
Unfortunately, Google’s early behavior did not make us feel happy. The Electronic Frontier Foundation (EFF) pointed out that the company has launched a FLOC experiment to track users and categorize users based on their browsing history.
Obviously, the ultimate goal is still to provide advertisers with .the IDs of these queues (such as preferences for comics or pillows), and doing so can easily allow advertisers to associate them with real user identities through fingerprint recognition technology.
MSPU pointed out that Google has selected 0.5% of Chrome users to participate in the trial in certain regions, including the United States. And no matter what your advertising and privacy settings are, they will be randomly involved.
In the future, Google also plans to extend the test to 5% of Chrome users (about 100 million people), and the only way to log out is to actively close third-party cookies in the Chrome browser.