When most people think of the late Apple co-founder Steve Jobs, they might freeze his stereotype as a workaholic obsessed with details: he pays great attention to details, Here comes the iPhone and other products that change the world, and help Apple become the most valuable company in the world.
But Naz Beheshti, Jobs’ former executive assistant, introduced a different Jobs in her new book “Pause. Breath. Choose: Become the CEO of Your Well-Being”.
This book mainly focuses on her health coaching practice. She also mentions some episodes about the former Apple CEO in the book. He pushed Apple to launch a series of popular products, such as Mac, iPod, iPhone, and iPad. When employees did not meet his standards, he would collapse – and he seemed to value quiet time, where he could nourish energy.
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Accumulation is not disturbed by the requirements of being a CEO. However, when he rarely turned off the iPhone, Apple employees seemed to know exactly where Jobs was: Jobs would appear in the office of Jony Ive, the former head of Apple’s design, where he dreamed about the future and played He used the models and prototypes of the “toys” he often referred to.
“I quickly discovered what Jobs’ rest time was like and how it became one of the keys to his success as a great innovator,” Beheshti wrote. “Whenever someone asks for Steve, or whenever he can’t be reached on the phone, there is only one place where he can be found almost without error: in the office of Jony Ive, the former design director of Apple.”
In an interview with CNBC, Beheshti said that Jobs’ claims as a bossy tasker obsessed with work have been exaggerated to a certain extent. She pointed out that he would meditate every day, “maintain strong relationships,” and take regular physical exercises-the latter presumably means that he takes regular walks.
“We will try to get in touch with him and try to get him to participate in meetings.” Beheshti wrote in the book: “At some point, we had to call Jony’s office to get his help to make history. Tiff left… His time with Jony gave him space and occasions to laugh, imagine, and create, and let him feel free again.”
