Apple announced that the company will soon begin producing its flagship iPhone 12 in India for local users. Apple is proud to be able to start the creation of the iPhone 12 in India for our local customers .’ Apple told the Associated Press in a statement.
Apple is committed to manufacturing the best products and services in the world to satisfy our customers. According to data compiled by research company Cybermedia, in the quarter ended December, Apple’s market share in India rose from 2% to 4%.
Apple shipped more than 1.5 million iPhones in India during the quarter, an increase of 100% year-on-year, making the fourth quarter of 2020 the best quarter for Apple in India so far.
Apple has successfully doubled its market share due to increased sales of iPhone 11, iPhone XR, iPhone 12, and iPhone SE in 2020. Overall, Apple will ship more than 3.2 million iPhones in India in 2020, a year-on-year increase of 60%.
This result is after Apple’s recent release of several initiatives in the country, including the launch of a regional online store in September 2020, and a Diwali promotion in October, where you can get AirPods for free for every iPhone 11 purchased.
Apple has always struggled to be competitive in the world’s second-largest smartphone market, partly because its iPhone models are overpriced, and rival phones such as Xiaomi, OPPO, and Vivo are selling at lower prices, occupying most of the market.
However, Apple has used the Indian government’s ‘Made in India’ plan to increase its regional manufacturing base, which enables it to save on import tariff costs and transfer the saved costs to customers by lowering the price of older iPhone models.
An Apple supplier has recently started trial production of the iPhone 12 at a new factory near Bangalore, and will soon start full-scale production. iPhone 12 will be the seventh iPhone model produced in India and the first high-end model built in India.
(Via)
