According to the report, if the Apple Phone 12 series was postponed until October 2020, sales of some models were postponed, but overall sales performance exceeded expectations.

According to statistics, in the fourth quarter of 2020 alone, the sales of the iPhone 12 series in the Chinese market reached nearly 18 million. Apple’s market share has now exceeded 20%, and the total share of Chinese local brands has fallen to about 78%.

Additionally, supposes that the hot sales momentum throughout the Lunar New Year and Winter Holidays will continue, and shipments in the first quarter of 2021 will be the same as those in the previous quarter.

DigiTimes questioned whether Apple’s suppliers could keep up with demand after the increasing shortage of mobile phone components, especially semiconductor production capacity.

However, Apple’s new iPhone’s support for 5G indicates that the appeal of the iPhone is strong enough in the mainstream Chinese market. At present, 5G mobile phones have begun to gradually replace 4G models. Among the 300 million mobile phones in this quarter, the shipment of 5G mobile phones was 160 million, including some iPhone 12 series.



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